Plant Fiber Molding Significantly Increases The Value of Your Homegrown Products

Plant fiber molding, especially straw fiber molding, originates from agricultural products and returns to agricultural product packaging. However, it is this simple transformation that significantly boosts the value of your homegrown products.

Agricultural products include sorghum, rice, peanuts, corn, wheat, oil, fruits, vegetables, fish, meat, eggs, milk, as well as local specialties from various regions.

As people’s material living standards improve, with China’s per capita GDP exceeding 10,000 USD for two consecutive years, consumers’ spending habits are undergoing significant changes. More people, especially the nearly 400 million middle-class individuals in China, prefer natural and pristine products. However, excellent packaging design can greatly boost the sales of agricultural products.

Sustainability, biodegradability, recyclability, reusability, and environmental friendliness are increasingly becoming the basic attributes of packaging beyond its role as a container. These features can add value to packaging and products, enhance brand image, and win consumer trust, recognition, and favor for the brand.

The 2019 Tetra Pak Index released by the globally renowned packaging company Tetra Pak shows that 78% of consumers are willing to pay a higher price for products with environmentally friendly packaging. Research institute Smithers Pira published a report predicting that by 2023, sustainable packaging will surpass cost and other factors to become the primary issue for businesses to address.

An increasing number of people are advocating for the use of paper instead of plastic packaging. If paper packaging can replace plastic, it will significantly reduce the environmental burden.

According to the white paper on paper packaging trends released by Smithers Pira up to 2019, the growth of paper packaging is a key driver of GDP growth, transforming demographic structures, sustainability, and circular recycling, as well as technological advancements. It continuously drives added value and innovation in luxury packaging. Some companies are turning to paper packaging to reduce the use of plastic.

According to the survey results from A.T. Kearney, two-thirds (66%) of consumers in the EU and the US are willing to pay a premium for sustainable products, while half (49%) of consumers indicate that a company’s environmental record is an important factor in their purchasing decisions. The same percentage (49%) also said that they would prioritize sustainable products over convenient products and are willing to go further to avoid products that are harmful to the environment.

Excellent product packaging should not only highlight the unique attributes of the product but also accompany the added value and modernity of the product.

When the product itself has little differentiation, sustainable packaging design often becomes one of the important factors considered by new-generation consumers when making purchase decisions. Furthermore, personalized packaging can attract the attention of new-generation consumers even more, stimulating their desire to buy. Ipsos’ “China Food and Beverage Trends and Consumer Insights” report mentions that 80% of consumers prefer personalized packaging.

Now, with the rapid development of the internet and e-commerce, it is becoming a reality for every micro and small enterprise to have its own brand. It’s not just large corporations that have a need for product packaging design; many individual entrepreneurs and even agricultural producers in less developed areas recognize the importance of product packaging design.

Good products require even better packaging design. Many agricultural products are now sold online, and high-end packaging can deepen users’ impression and cognition of the product, not only increasing the unit price but also improving the repurchase rate.

The images above are all award-winning agricultural product packaging design solutions. Do you think such packaging would add value to the products?

Next, I’ll share a few classic agricultural product packaging designs with you.

The most notable feature of this egg packaging is that it comes with a heating pack, allowing you to cook the eggs. This packaging is also suitable for raw eggs.

The design of this “Lucky Egg” breaks the stereotype of traditional egg cartons. Its unconventional triangular design makes this packaging stand out from the rest.

The “Lucky 8” also imparts a unique personality to the product by associating it with interesting and common objects, creating a distinctive product experience.

Now, let’s take a look at the following egg packaging. I think poverty can limit our imagination.

Are we fixated on egg packaging today?

Here’s the last egg packaging I’ll share.

Can the value of vegetables be increased with this kind of packaging?

Is packaging tea in this way elegant and refined?

Does packaging fruit like this make people more willing to spend?

Does the plant fiber molding packaging for this olive oil below catch your eye?

El Tresor is RósCaubó’s best-kept secret, where the finest olives are selected from the best olive trees to produce the highest quality organic olive oil.

The inspiration for the outer packaging comes from the Mediterranean soil where olive trees grow. For the packaging material, recycled pulp was chosen, and a black plant fiber molding [pulp molding] technique was used. This not only conveys a genuine roughness but also makes it easy to open.

You must break it to access the best olive oil provided by RósCaubó, hidden within.

As you dig into the outer packaging like soil, you will reveal an inner glass bottle wrapped in silk paper, with a bright and golden color that contrasts sharply with the phase before unpacking.

Attached to the bottle is a mini book that, when unfolded, reveals a topographic map marking the location of the estate’s olive trees, aligning with the “treasure hunt” theme of the packaging.

Looking out over the Mediterranean, all the carvings, fine wines, moonlight, heroes, thoughts, and philosophers seem to spring from the bitterness of the olive, with a taste that is more aromatic than wine and clearer than water