Views: 5 Author: Site Editor Publish Time: 2020-06-06 Origin: Site
The MUSE International Creativity Award, hosted by the International Design Association (IAA) of the United States, is one of the most influential international awards in the field of creative design in the world. Recently, the association released the list of winners of the 2020 MUSE International Creativity Award. The awards can be divided into platinum awards, gold awards, silver awards, rose gold awards and nomination awards.
The MUSE International Creativity Award can be divided into 9 design categories in total. This time, Zhongdejun will focus on the "Packaging Design" category. In the order of platinum awards, gold awards, and silver awards, select some works to share with you. Now let's enjoy them together!
Platinum Award | SRISANGDAO RICE
The origins of Srisangdao Rice trace back to the renowned rice-growing region of Thung Kula Ronghai in Thailand, where its chemical-free organic rice is globally acclaimed. The challenge of packaging design for this product was undertaken by the Thai design company Prompt Design. To reflect the natural and eco-friendly cultivation process of the organic rice, the design team chose to use “rice husks” (the natural waste from the rice husking process) as the material for the packaging design. Moreover, the packaging, once opened, can be repurposed by consumers as a tissue box, embodying the concept of recycling and reuse to promote environmental sustainability.
Platinum Award | GuoCuiWuDu
This Baijiu, named “Guocui Wudu,” originates from Henan Province, China. It is crafted from five types of traditional Chinese medicinal herbs that have been soaked and brewed. Unlike many competing products that may contain residual impurities from the brewing process, Guocui Wudu Baijiu undergoes multiple brewing stages to achieve a purity that is nearly free of any impurities, which is its key selling point. Consequently, the design team from Shenzhen based their packaging concept on the theme of “cleanliness.” To convey a clean and straightforward visual impression, the team selected a blue transparent glass bottle as the container. The product name is displayed on a label that is simply and directly hung from the bottle cap.
Platinum Award | C-Code
C-Code is a cosmetics brand established in Malaysia, whose trendy and innovative sets are highly popular among young Malaysians. The unique selling point of the products is their ability to offer long-lasting fragrance at a reasonable price, not only allowing beauty enthusiasts to maintain their makeup for longer periods but also to start their day with a subtle, pleasant scent, embodying the essence of natural elegance. Considering the primary target audience is women, the Nokua design team chose pink as the dominant color for the entire series of packaging. They paired this with a logo resembling a bow tie, extending this design into patterns, to create a visual impression that is filled with a girly pink ambiance.
Gold Award | 4Life Mineral Water
The packaging design for this mineral water, like the previously mentioned Three Lives Rice packaging, was crafted by the Thai design firm Prompt Design. Considering that the mineral water originates from fertile forests, the team aimed to convey the concept of “respecting habitats and the environment” through their design. Utilizing two key elements—animals and blue lines—they illustrated the coexistence of animals with water resources, hoping to remind everyone that water supports the lives of all beings. This is the essence of the source of the brand 4Life’s mineral water.
Gold Award | Brilli Wellness Lighting
Brilli Wellness Lighting is a bulb brand from the United States that specializes in the study of lighting aesthetics. Designers hope that users will experience a genuine ‘Feel Better’ moment in their thoughts and emotions the moment they turn on a Brilli product. The packaging features a unique hexagonal design to capture consumer attention and uses the brand’s color system, with blue representing the charge up bulb and yellow representing the wind down bulb, as the primary colors for the packaging. The aim is to bring a sense of surprise and delight to customers.
Gold Award | 30th Century Opera Wine
This wine, named “30th Century Opera,” is produced in Napa Valley, California, and features flavors of black cherry, raspberry, and blueberry. The original intent of the packaging design is to embrace the theme of “across eras,” combining the imagery of opera itself, which transcends the limits of imagination, in order to allow consumers to experience the true flavors of the 30th century through the senses of sight, taste, and smell.
Silver Award | Beauty Classic
Beauty Classic is a higher-end hair care brand from Thailand, operating under the slogan “Eternal Beauty.” The company has launched a new product line—Hair Rollers. In the design of this new product’s image, the design team drew inspiration from artistic sculptures and combined it with the concept of curly hair styling to engage in a humorous dialogue with consumers. Additionally, by incorporating the concept of “vintage” sculpture, the design also suggests that the product maintains excellent curl retention, making it a brand consumers can trust.
Silver Award | D'ONE
D’ONE is a compact packaging design for take-out doughnuts (100mm X 100mm X 35mm) that aims to enhance the consumer’s experience when enjoying doughnuts. The single-pack format not only solves the issue of sugar glaze from multiple doughnuts smudging together but also offers a dual-purpose function; when unfolded, it transforms into a plate for holding the doughnut. Additionally, the unique dodecagonal shape prevents the packaging from rolling and makes it easy for retailers to stack on shelves for display. The packaging materials are made from 100% eco-friendly materials and are printed with eco-friendly soy ink. The fork is made from sustainable bamboo, and the transparent window is crafted from biodegradable film.
Silver Award | Being
The American organic health snack brand Being is founded on the idea of offering a moment of tranquility in the bustling society, allowing consumers to spend a brief period of peaceful time enjoying healthy snacks with Being. Consequently, the packaging design aims to reflect this concept by visualizing the sense of calmness derived from peace, quiet, and meditation. This is achieved through subtle imagery, colors, and layout to create a snack packaging that exudes a sense of serenity.
Other award-winning packaging design works
